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Traditionalists Beware: How Hautlence Built an Independent Brand by Questioning Design and Time Displays

  • HSNY at the General Society Library 20 West 44th Street New York, NY, 10036 United States (map)

Guillaume Tetu, Hautlence Founder & Chairman and Cedric Joos, Global Brand Manager (Neuchâtel, Switzerland)

In 2004, Hautlence emerged in Neuchâtel with a bold vision: to redefine how time is displayed.

At the October 2025 lecture of the Horological Society of New York (HSNY), Hautlence Founder & Chairman Guillaume Tetu, and Global Brand Manager Cedric Joos will provide a behind-the-scenes look at building an independent brand during the renaissance of modern watchmaking.

Prepare to dive deep into the full process, from designing, prototyping, and bringing to market innovative and never-before-seen complications. The HL2 with its rotating escapement, the groundbreaking Sphere, and the recently released Retrovision '85 (the famous robot watch), and Helix will be just a few highlights of the evening. Tetu and Joos will conclude the lecture with a few words on what will be coming next for the young and innovative brand.

*Doors open at 5:30 PM ET, lecture to begin at 6 PM ET. RSVP is required.

** The lecture video will be available to members immediately, and to the general public following a two-month delay.


About Guillaume Tetu

Trained in Industrial Design and CAD with multiple roles in the watch industry — from product development and operations to CEO — Guillaume is a serial entrepreneur who co-founded the HAUTLENCE brand in 2004, as well as several other subcontractors or services companies.

With a genuine entrepreneurship spirit and full P&L ownership, Guillaume is also a team player who enjoyed playing American Football and Rugby for 20+ years and he created the Neuchatel Knights team. He is also an epicurean, always ready to share a good meal, wine, or a good cigar.

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