
Retail vs. Reality: How To Get Access to the World’s Hottest Watches (At MSRP)
Yoni Ben-Yehuda, Head of Watches, Material Good (New York, New York)
The current watch market is in a fascinating state, blending traditional luxury with modern innovation and shifting consumer preferences. To understand how we got here and what the future of watch collecting looks like, especially in the U.S., it’s essential to explore the evolution of the market, the underlying factors shaping it today, and what collectors need to keep in mind when curating their collections in 2025.
At the March 2025 lecture of the Horological Society of New York (HSNY), Yoni Ben-Yehuda, Head of Watches at Material Good, will lecture on the current watch market, its evolution, and what the future of watch collecting may look like. Ben-Yehuda will offer a peek into the inner workings of the watch industry (from the retail perspective) and explore the do’s and don’ts of building a modern watch collection in 2025.
*Doors open at 5:30 PM ET, lecture to begin at 6 PM ET. RSVP is required.
** The lecture video will be available to members immediately, and to the general public following a two-month delay.
About Yoni Ben-Yehuda
As Head of Watches at Material Good, Yoni Ben-Yehuda oversees strategic initiatives related to luxury watch sales and services for all MG enterprises, including partnerships with select branded boutiques across the United States.
Yoni has played a pivotal role in some of the most notable sales of both vintage and modern grail watches, showcasing a deep understanding of the market and collector needs. He serves as an executor for estates belonging to prominent watch collectors, ensuring that valuable pieces are managed and preserved appropriately. Yoni has been instrumental in designing timepieces for prestigious brands like Audemars Piguet and Cartier, with additional projects currently in development. With over a decade of experience in marketing, Yoni has worked across various industries, including healthcare IT, entertainment, and luxury goods, adding a diverse skill set to his profile. He has served as an advisor of a social entrepreneurship independent study program at The Wharton School, illustrating his commitment to education and mentorship.