Join HSNY on Tuesday, April 6, 2021 for a virtual lecture on The Ideal Watch Size: A Curious Case of Misperception and Missed Opportunity, presented by Mark Cho, Co-founder of The Armoury, Co-owner of Drake's, Hong Kong.
April’s lecture will begin at 9PM EDT (GMT -4) to accommodate local time in Hong Kong (GMT +8)
Is there such a thing as an ideal watch size? How many people really think they have small wrists? What is the relationship between perception and preference?
In his career as a clothier having watch-related conversations with his customers, Mark Cho, Co-founder of The Armoury and Co-owner of Drake's, noticed more than half of his clients uttered the same phrase: "I have small wrists". It was a curious phenomenon, which prompted Cho to conduct a survey from 2018 to 2021 called "The Ideal Watch Size Survey" to try and understand what was going on. For the Horological Society of New York’s April 2021 lecture, Cho will present his findings to these questions and more.
Zoom Webinar to begin promptly at 9:00pm EDT (GMT -4).
Webinar registration is required.