Join HSNY on Monday, October 7, 2019 for a lecture on Project A11: How Can A Small Family Business Afford to Design and Produce A Proprietary Watch Movement? By Maria & Richard Habring, Founders of Habring Uhrentechnik OG Völkermarkt, Austria.
Maria and Richard Habring's approach to manufacturing affordable, high quality mechanical watches in small series contrasts with their former jobs working for large watch companies. At the beginning of their brand, Habring², they relied on outsourced movements and components. But with the Swatch Group / ETA beginning to restrict supply of movements to third parties, Habring² needed to begin manufacturing their own movements. In 2014 on the tenth anniversary of the brand, they presented the Felix, powered by their proprietary A11 movement. At the October 7, 2019, meeting of the Horological Society of New York, Maria and Richard Habring will discuss how Habring² developed the A11 movement, from conception to final design. The Habrings will not only speak about the technical development process, but also the financial aspects of developing a mechanical watch movement.