Mark Cho, Co-founder of The Armoury, Co-owner of Drake's, Over-Enthusiastic Watch Enthusiast, Hong Kong
April’s lecture will begin at 9PM EDT (GMT -4) to accommodate local time in Hong Kong (GMT +8)
Video recordings of lectures are available to HSNY members immediately, using your membership password. Videos are made available to the public after a two-month delay.
Is there such a thing as an ideal watch size? How many people really think they have small wrists? What is the relationship between perception and preference?
In his career as a clothier having watch-related conversations with his customers, Mark Cho, Co-founder of The Armoury and Co-owner of Drake's, noticed more than half of his clients uttered the same phrase: "I have small wrists". It was a curious phenomenon, which prompted Cho to conduct a survey from 2018 to 2021 called "The Ideal Watch Size Survey" to try and understand what was going on. For the Horological Society of New York’s April 2021 lecture, Cho will present his findings to these questions and more.
About Mark Cho
Mark Cho spent his formative years in the UK and US and graduated from Brown University. He is the co-founder of The Armoury, a high-end men's clothier in Hong Kong and New York, and co-owner of Drake's, a British heritage brand with shops worldwide. He has over 10 years of experience as an entrepreneur in high-end men's clothing and tailored clothing. Cho has been a watch collector for over 15 years and is currently in his second year as a member of HSNY. His interests in horology range from vintage to modern, two-handers to grand complications. He has written for Robb Report, Watches by SJX, and The Rake Japan as well as been interviewed by HODINKEE, Revolution, and A Collected Man. His favorite color right now is olive.
HSNY lectures will be streamed live via Zoom for the foreseeable future. All lectures remain free and open to the public.