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The Swiss Watch Industry: 20 Years Into the 21st Century, by William Massena

  • HSNY at the General Society Library 20 West 44th Street New York, NY, 10036 United States (map)

William Massena, Managing Director of, Trustee of the Horological Society of New York

Traditional watchmaking has seen astonishing growth in the last 20 years, but at the same time the industry is facing many external and internal challenges. At the May, 2018, meeting of the Horological Society of New York, William Massena will address these challenges and more. In addition, Massena will discuss the role of independent watchmakers alongside large luxury groups in shaping the future of horology, and novelties from specific brands presented at the SIHH in Geneva and BaselWorld which give us clues about where the industry is headed.

William Massena

About William Massena
William Massena is the Managing Director of, the world’s largest online watch discussion forum, to which he has been a key contributor since its founding in 1995. He is also a partner at Digital Luxury Group, a Geneva-based marketing and communication research company for luxury brands, and a Trustee of the Horological Society of New York. He is a member of the jury of the Grand Prix of Horology of Geneva since 2013.

Earlier Event: April 18
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Later Event: June 4
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