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How to Win (and Sometimes Lose) at Watch Auctions, by William Massena

  • HSNY at the General Society Library 20 West 44th Street New York, NY, 10036 United States (map)

William Massena - Managing Director of

Watch auctions can be intimidating even for the most experienced collectors. What questions should you ask a specialist? How do you bid successfully? What pitfalls should you avoid? At the March 2017 meeting of the Horological Society of New York, William Massena will address these questions and more. Massena's illustrated lecture will explore all aspects of the world of watch auctions, including key auction houses in the international watch market, the role of auctions in the context of watch collecting, and nuances of catalogue descriptions.

William Massena

William Massena

About William Massena
William Massena is the Managing Director of, the world’s largest online watch discussion forum, to which he has been a key contributor since its founding in 1995. He is also a partner at Digital Luxury Group, a Geneva-based marketing and communication research company for luxury brands, and a Trustee of the Horological Society of New York. Previously, he was the Chief Operating Officer and Managing Director of Antiquorum S.A., the leading horological auction house and a consultant for Bonhams Auctioneers.