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Investing in Watchmaking for the 21st Century, by William Massena

  • HSNY at the General Society Library 20 West 44th Street New York, NY, 10036 United States (map)

William Massena - Managing Director of

Doors open at 6:00pm for coffee & conversation. Lecture begins promptly at 7:00pm.

Rolex "Paul Newman" Daytona

Rolex "Paul Newman" Daytona

This illustrated talk will explore the promise versus the reality of watches as an alternative asset class. Can watches be an effective investment or is this merely a marketing myth? The talk will look at notable auction results as case studies, consider how marketing affects the horology industry today and what challenges this poses to the watchmakers of tomorrow.

About William Massena

William Massena is the Managing Director of, the world’s largest online watch discussion forum, to which he has been a key contributor since its founding in 1995. He is also a partner at Digital Luxury Group, a Geneva-based marketing and communication research company for luxury brands. Previously, he was the Chief Operating Officer and Managing Director of Antiquorum S.A., the leading horological auction house.