William Massena - Managing Director of TimeZone.com
Doors open at 6:00pm for coffee & conversation. Lecture begins promptly at 7:00pm.
This illustrated talk will explore the promise versus the reality of watches as an alternative asset class. Can watches be an effective investment or is this merely a marketing myth? The talk will look at notable auction results as case studies, consider how marketing affects the horology industry today and what challenges this poses to the watchmakers of tomorrow.
About William Massena
William Massena is the Managing Director of TimeZone.com, the world’s largest online watch discussion forum, to which he has been a key contributor since its founding in 1995. He is also a partner at Digital Luxury Group, a Geneva-based marketing and communication research company for luxury brands. Previously, he was the Chief Operating Officer and Managing Director of Antiquorum S.A., the leading horological auction house.